Non-fungible tokens, or NFTs, have become part of the common lexicon. Twitter, Instagram, 甚至MTV音乐录影带大奖也成了网红们颂扬数字资产优点的场所.
Promising get-rich-quick opportunities, the market for NFTs has boomed in recent years, reaching a peak of $2.7 billion in NFT transactions in May 2022. 但nft是一项风险极高的投资，泡沫极有可能破裂, according to Professor Shaen Corbet, 加密货币专家，亚虎体育管理学院金融学客座教授.
Corbet教授呼吁加强对nft和加密货币的监管，并在支持数字投资的机构中提高透明度.
“亚虎体育官方网站还必须保护无辜的旁观者免受这些资产最严重的副作用，”他表示.
“金融科技投资仍然风险极高，而且一直针对社会上最具冒险精神的群体, similar to gambling products and get-rich-quick schemes. Many of these assets are simply ponzi schemes and rug-pulls. However, irrational exuberance and greater-fool theory take hold, propagating ridiculous asset bubbles.”
Elliptic 2022年NFT报告发现，在2021年7月至2022年7月期间，价值超过1亿美元(1.63亿新西兰元)的NFT被公开报道为通过骗局被盗, with an average of $300,000 (NZ$490,000) per scam.
The most common were phishing scams, but also include "Trojan horse" NFTs, impersonation scams, and a range of other scams and thefts.
In addition, 自2017年以来，通过基于nft的平台洗钱的非法资金超过800万美元(1300万新西兰元).
科贝特教授说，网红和名人炒作对nft的兴趣引发了严重的伦理问题.
“名人代言和广告的作用似乎吸引了弱势群体的投资, often those who simply do not understand the risks they are taking.”
他表示，名人支持他们投资的nft是不道德的行为，他们的行为构成了价格操纵. 世界上最大的名人之一敲响了警钟, Kim Kardashian, this week settling charges of unlawfully touting a crypto security. She has been fined US$1.26million in penalties and fees.
“缺乏透明度既是一些金融科技公司宣传的主要优势，也是整个行业的致命弱点.”
这是科贝特教授和亚虎体育管理学院一个专门的加密货币研究团队所关注的领域.
“亚虎体育官方网站整理了社交媒体数据，特别关注情绪的影响, and the specific behaviour of famous people like Elon Musk, for example, who were tweeting obscure, unfounded comments, 并不断试图通过其强大的社交媒体影响力将注意力吸引到市场上.”
Corbet教授说，监管加密货币，特别是nft早就应该了. Even though it’s digital money, the lives of real people are impacted.
“这不是数百万美元，亚虎体育官方网站说的是数十亿美元，这是一些重要的硬币. 真正可怕的是，在(Terra Luna)坠毁后，人们仍然有投资的欲望, and it’s driven by FOMO, the fear of missing out, and it appears it has all those inherent characteristics of DotCom, that massive rush.
“For me, it’s about protecting people from themselves first and foremost, 包括那些对加密货币一无所知的人，因为亚虎体育官方网站的研究表明，现在真正的金融市场和加密货币之间存在互动效应.”
